E-commerce is a type of business model or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet We know that eBay is one of the example successful in e-commerce area. eBay is the world online marketplace, a website where anyone can be a buyer or a seller with just a few clicks away. eBay started by Pierre Omidyar in 1995, it include items like antiques,art,book,cars,coin or paper money,CDs,clothing,and so on. What the reason make the eBay success? eBay is offering their users an opportunity to come together in one Internet site and be able to buy and trade a wide range of items, including fine collectibles. It allows people to pursue their interests and their passions in the areas of their hobbies and their collectibles. Besides that ,it also become a very practical place to buy and sell collectibles or commodities. Another factor is that people really enjoy the experience of the shopping bazaar. They enjoy the hunt. They enjoy looking around for merchandise. The other component, they really enjoy the competition of the bidding process. Everybody likes to get a bargain, and everybody in some way, shape, or form, likes to haggle a little bit over the price. The last point, eBay can reach globally to hundred thousand of people enabling them to make a business of their own. eBay who gains access to a global market place can reach to more potential buyers then locally and with profits keep pouring in, eBay’s continuous success will definitely not cease yet.All factors let the eBay continuously grow and achieve successful.
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